A UGC Approved e-Journal ISSN: 2249 - 0213

     A Quarterly Open Access Journal

Marketing of Information Products & Services by the Research Scholars & Scientists in Institute of Microbial Technology, Chandigarh: A Study

The present study has been undertaken to assess the Marketing of Information Products & Services by Institute of Microbial Technology under the Council of Scientific & Industrial Research in all the disciplines of IMTECH, Chandigarh. A well structured questionnaire was distributed among the research-scholars and Scientists of eight departments viz, Exploration of Microbial Biodiversity,
Protein Science and Engineering, Genetics and Molecular Biology, Cell Biology and Immunology, Biochemical Engineering: Fermentation based Process Development, Bioinformatics, Biosensors and Nanotechnology, Bio-Organic Chemistry following under the Institute of Microbial Technology, Chandigarh. The responses were gathered from 94 users (29 Scientists and 65 Research Scholars).
The findings of the survey reveal useful facts about the Marketing of Information Products & Services gender wise use the IMTECH library, in which male respondents were 60.63% than female respondents which were 39.36%. Only 26.59% respondents were using the offline library weekly, 59.57% occasionally. In fact only 13.82% respondents were using the online library daily. In Institute of Microbial Technology respondents i.e. Scientists and Research Scholars were 96.80% who were using the library for the purpose of education work, 88.29% regarding updating knowledge, and writing/presenting paper work were the third purpose for which users were using the library i.e. 72.34%.

The fourth purpose for using the library i.e. 69.14% users were in research work and 10.63% in teaching regarding which they were using the library by the Scientists on IMTECH, Chandigarh. In Scientific & Industrial Science i.e. IMTECH only 10.63% respondents were positively using the library for entertainment purpose only. On the basis of the findings, it was suggested that the library should be in a position to make provisions for online access at faster rates & should have wider access. Most of the respondents it was suggested that the price should be charged for developing library products & services should be reasonable. The motive of the library should not to earn the profit but to provide value added & user oriented products & services on a nominal fee. It was also suggested that the users should be involved in the designing of the library & information products & services. There should be a continuous feedback mechanism (user surveys) to get to know the responses of the users. Then further action should be taken accordingly.

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