ISSN: 2249 - 0213

     A Quarterly Open Access Journal

Tag Archives: library publications

Marketing strategies and library usage in federal universities in the south-south zone of Nigeria

This study was conducted to assess the utilization of library displays, library exhibitions, and library publications as marketing strategies in four Federal University libraries in the South-South zone of Nigeria and their influence on students’ use of the library using an Ex-post-facto research design. Librarians, who are the marketers, indicated a higher utilization of these […]

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