ISSN: 2249 - 0213

   
     A Quarterly Open Access Journal

Tag Archives: Marketing strategies

Marketing strategies for academic libraries in the 21st century

The emerging technology in libraries, explosion of electronic resources and search engines are creating many challenges for libraries as well as librarians. A relevancy of the library is being questioned by users while commercial search engines are increasing in use by library patrons. This article focuses on how the library should market its facilities and [...]

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Marketing strategies and library usage in federal universities in the south-south zone of Nigeria

This study was conducted to assess the utilization of library displays, library exhibitions, and library publications as marketing strategies in four Federal University libraries in the South-South zone of Nigeria and their influence on students’ use of the library using an Ex-post-facto research design. Librarians, who are the marketers, indicated a higher utilization of these [...]

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