ISSN: 2249 - 0213

   
     A Quarterly Open Access Journal

Tag Archives: Marketing

An Emperical Study of Strategic Approach to Marketing and Promotion of Information Products and Services in Nigeria University Libraries

The purpose of this study is to investigate the strategic approach in marketing and promoting information products and services in Nigerian University libraries. The findings shows that majority of the university libraries used does not showcase their nonreference products and services .Some of these non-reference services are not readily available and where they are available they were underutilized. Whereas […]

Read More 

Marketing of Information Products & Services by the Research Scholars & Scientists in Institute of Microbial Technology, Chandigarh: A Study

The present study has been undertaken to assess the Marketing of Information Products & Services by Institute of Microbial Technology under the Council of Scientific & Industrial Research in all the disciplines of IMTECH, Chandigarh. A well structured questionnaire was distributed among the research-scholars and Scientists of eight departments viz, Exploration of Microbial Biodiversity, Protein Science and Engineering, […]

Read More