- By Kayode Gboyega Oyeniran (CLN) and Adebayo, Afolabi Olajide ( CLN)
- Issue No. 1 (Mar.2015), Volume No.5
An Emperical Study of Strategic Approach to Marketing and Promotion of Information Products and Services in Nigeria University Libraries
The purpose of this study is to investigate the strategic approach in marketing and promoting information products and services in Nigerian University libraries. The findings shows that majority of the university libraries used does not showcase their nonreference products and services .Some of these non-reference services are not readily available and where they are available they were underutilized. Whereas […]
Read More- By Anil Kumar and Joginder Singh
- Issue No. 1 (Mar.2015), Volume No.5
Marketing of Information Products & Services by the Research Scholars & Scientists in Institute of Microbial Technology, Chandigarh: A Study
The present study has been undertaken to assess the Marketing of Information Products & Services by Institute of Microbial Technology under the Council of Scientific & Industrial Research in all the disciplines of IMTECH, Chandigarh. A well structured questionnaire was distributed among the research-scholars and Scientists of eight departments viz, Exploration of Microbial Biodiversity, Protein Science and Engineering, […]
Read MoreSearch:
Categories
- Volume No.1
- Volume No.2
- Volume No.3
- Volume No.4
- Volume No.5
- Volume No.6
- Volume No.7
- Volume No.8
- Volume No.9
Archives
- September 2020
- June 2020
- March 2020
- July 2019
- January 2019
- October 2018
- April 2018
- January 2018
- November 2017
- August 2017
- May 2017
- February 2017
- November 2016
- August 2016
- June 2016
- May 2016
- April 2016
- January 2016
- August 2015
- May 2015
- January 2015
- October 2014
- July 2014
- June 2014
- December 2013
- September 2013
- August 2013
- June 2013
- March 2013
- December 2012
- June 2012
- December 2011
- June 2011