ISSN: 2249 - 0213

   
     A Quarterly Open Access Journal

Tag Archives: Promotional Events

Marketing strategies for academic libraries in the 21st century

The emerging technology in libraries, explosion of electronic resources and search engines are creating many challenges for libraries as well as librarians. A relevancy of the library is being questioned by users while commercial search engines are increasing in use by library patrons. This article focuses on how the library should market its facilities and [...]

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