A UGC Approved e-Journal ISSN: 2249 - 0213

   
     A Quarterly Open Access Journal

The Impact of Twitter on Saudi Banking Sectors in the Presence Of Social Media: An Evaluative Study

This study aims to analyze the messages of Twitter in the Saudi banking sectors. The strong correlation between Twitter messages and widespread updated information leads us to believe that Twitter data can be a useful resource for promotion, conversation and spreading news among banks’ potential clients and these data can be used to promote business. The result provided an empirical investigation that showed strong correlations between aggregated tweets in the Saudi banking sectors. The study also analysis in detail is limited only to two banks. This is the first study aiming to understand social network dynamics of Twitter in the banking sector of the Saudi community.



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