ISSN: 2249 - 0213

   
     A Quarterly Open Access Journal

Tag Archives: Information product

An Emperical Study of Strategic Approach to Marketing and Promotion of Information Products and Services in Nigeria University Libraries

The purpose of this study is to investigate the strategic approach in marketing and promoting information products and services in Nigerian University libraries. The findings shows that majority of the university libraries used does not showcase their nonreference products and services .Some of these non-reference services are not readily available and where they are available they were underutilized. Whereas […]

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