ISSN: 2249 - 0213

     A Quarterly Open Access Journal

Tag Archives: North East India

Societal Marketing approach to public libraries services in North East India

The right ingredient makes a perfect meal and this paper present the marketing mix approach into library services and product as marketing deals with the process of identifying and meeting human and social needs. Societal marketing that have emerged in the early 1970s, promising a more socially responsible and ethical model for marketing. The product, […]

Read More